Shared portals, chatbots and monthly CRMs bill for enquiries, seats or appointments. CANDAI’s pilot model is built around exclusive leads from your website and commercial alignment when the job is fitted.
Typical UK / trade market cost shapes. Figures are context for decision-makers — always check current vendor pricing. CANDAI commercial terms are agreed per pilot and stay private.
| Category | What you buy | Typical cost shape | When they get paid | Gap vs fitted |
|---|---|---|---|---|
| Shared lead portals | Directory / marketplace enquiries | Membership and/or £5–£40+ per lead / shortlist | When a lead is delivered or shortlisted | Often not exclusive |
| Exclusive pay-per-lead | One contractor per area | Often £45–£120+ per exclusive lead (trade/area dependent) | When the enquiry is passed to you | Pay before survey or fit |
| Pay per appointment | Booked diary slot (sometimes “sit or no fee”) | e.g. windows & doors cited around £100–£150 per appointment | When the appointment sits — not when fitted | Closer — still pre-install |
| Performance / no-win marketing | SEO or campaign lead systems | Varies — some claim pay when job completes; verify contracts | Lead, sale, or “performance” (definitions differ) | Rarely full CRM + site bot |
| Trade CRM / job software | Jobs, quotes, scheduling | Roughly £30–£150+/user/month | Every month, seats in use | Ops tool — not canvass |
| Website chat / bots | Chat widget or generic bot | Often £20–£200+/month | Subscription | Weak trade qualification |
| AI quoting tools | Photo or text → estimate draft | ~£30–£300+/mo or per project | Software fee | Price helper — not lead path |
| Window/door CPQ | Config & manufacturer-style pricing | Serious B2B — often high monthly when live | Software / licence | Pricing depth, not canvass |
| CANDAI | Canvass bot + private CRM + optional visual tools | Pilot: no software fee until fitted · % of fitted job value (private per firm) | When the job is fitted | Aligned to install |
True pay-per-install lead gen is uncommon. Most “performance” offers still bill on lead, call, appointment or sale. CANDAI tracks through private CRM to fitted. We do not publish a public % rate.
Pay on fitted. Exclusive site leads. Qualification built for home improvement. One path from browser to CRM to install.
Pay per lead or shortlist. Quality varies. Neighbours may get the same name.
Stronger than raw leads. You still pay before the install margin is real.
Useful ops tools. Monthly cost is fixed whether traffic converts or not.
Capture and qualify on-site traffic. Align commercial interest with work that is fitted.
Value is exclusive qualified leads and alignment to fitted jobs — not a long list of AI mode names.
Illustrative only: if average fitted job is £4,500 and agreed share is 5%, that is £225 per fitted job. Real results depend on your traffic, follow-up and fit rate. Terms stay private per firm.
Prove that website visitors who would have left can become scored callbacks — without buying shared leads.
You keep: brand, survey, sale, install margin.
CANDAI earns: when the job is fitted, under the agreed pilot terms.
We do not sell the same homeowner to a list of local installers.
Visualisers and scans are concepts / indicators. Survey confirms.
Commercial terms stay private and can differ by firm and volume.
Demo the canvass flow, review the CRM, agree private terms. Pay on fitted — not on a pile of cold enquiries.
Canvass demo Pilot overview sales@candai.co.uk